{"id":934,"date":"2025-12-25T19:23:04","date_gmt":"2025-12-25T18:23:04","guid":{"rendered":"https:\/\/www.aldichdesign.com\/portafolios\/merchandise-design-for-cobiomic\/"},"modified":"2025-12-25T19:23:04","modified_gmt":"2025-12-25T18:23:04","slug":"merchandise-design-for-cobiomic","status":"publish","type":"portafolios","link":"https:\/\/www.aldichdesign.com\/en\/portafolios\/merchandise-design-for-cobiomic\/","title":{"rendered":"Merchandise Design for COBIOMIC"},"content":{"rendered":"

Proyecto de dise\u00f1o de merchandising cient\u00edfico<\/strong> desarrollado para COBIOMIC<\/a>, una empresa de biotecnolog\u00eda, con aplicaci\u00f3n en eventos, congresos cient\u00edficos, ferias de innovaci\u00f3n e institutos<\/strong>.<\/p>\n

Scientific merchandise is a key tool for branding and visual communication in the biotech sector.
Elementos como tote bags o tazas permiten trasladar la identidad visual de una marca de forma clara, coherente y profesional, reforzando su posicionamiento en entornos cient\u00edficos y acad\u00e9micos.<\/p>\n

En este proyecto, el dise\u00f1o combina ilustraci\u00f3n cient\u00edfica<\/strong>, iconograf\u00eda biomolecular y una paleta crom\u00e1tica alineada con la identidad corporativa de COBIOMIC, asegurando coherencia visual y reconocimiento de marca. Un dise\u00f1o cuidado mejora la percepci\u00f3n de calidad, genera confianza y facilita el recuerdo de marca en contextos altamente competitivos como congresos y ferias cient\u00edficas.<\/p>\n

Adem\u00e1s, el merchandising bien dise\u00f1ado ampl\u00eda el alcance de la marca m\u00e1s all\u00e1 del evento, acompa\u00f1ando al p\u00fablico en laboratorios, universidades y espacios de trabajo, convirti\u00e9ndose en un soporte de comunicaci\u00f3n cient\u00edfica duradero.<\/p>\n

Este trabajo muestra c\u00f3mo el dise\u00f1o cient\u00edfico aplicado al merchandising<\/strong> contribuye a una estrategia s\u00f3lida de comunicaci\u00f3n y branding en biotecnolog\u00eda.<\/p>\n

\"\" \"\" \"\"<\/p>\n

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